Introduction

Greetings,

We are Byungjin Park and Hyungseok Yang, the representatives of Baekchae

Kimchi Jjigae. In 2013, we started Baekchae in a small alley in Bongcheon-dong,

Seoul, at our age of late 20s.

We didn't have any experience in restaurant business at the time, but with one

ambition of running a restaurant, we did our trade area investigation and

interior construction by ourselves.

We walked around the streets for hours in the middle of winter to investigate

the area, and when we demolished the ceiling during the interior construction, 

we were once covered with rat poop.

The water pipes that we connected with the knowledge from the internet often

leaked, and the poorly painted wall had to be repainted three times. We spied at

other stores because we had no customers, and uncooked rice was served

because of a large backlog in orders.

We worked hard to overcome those difficulties and hardship in the beginning of

the business, and through those experiences, we built up our own recipe in

starting a business and running a restaurant.

Ten years have passed, and the small restaurant, which started in the small alley

of Bongcheon-dong, has now become Korea's No.1 Kimchi Jjigae restaurant with

250 stores nationwide and a company that directly operates a manufacturing 

plant.

From now on, Baekchae Kimchi Jjigae will become a global brand based on its

success in Korea. We would like to make Kimchi Jjigae, a Korean soul food, into a

food that all people around the world can enjoy.

We would like to pour the passion of the two representatives 10 years ago, to

make it a global brand with good partners.

We look forward to hearing from partners who can share our thoughts and

ideas.

Thank you.

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